Recently, the digital pharmaceutical market has developed rapidly, especially in Europe. Driven by technological innovations and updated mail order legislation, pharmacies can now operate on a scale that was previously almost unimaginable. As a result, the online pharmacy market is increasingly taking centre stage, presenting the industry with new opportunities as well as challenges. The global online pharmacy market is expected to grow by 10.6 % (CAGR) over the next few years. By 2028, the market value could increase by an impressive 65 %.
Against this backdrop, pharmaceutical companies across Europe are facing important strategic considerations in their digital departments. In order to make informed decisions, it is essential to understand the market and the online pharmacies they interact with.
A look at some European nations shows how different the situation currently is in the individual countries. There are major differences in terms of sales potential, regulatory requirements and the development status of online pharmacies. In the study series "International E-pharmacy Studies 2024", we analyse the UK, France, Italy, Spain, the Czech Republic, Poland and Austria with regard to their market situation and the performance of their top online pharmacies.